We awakened the imaginary worlds
The objective
The goal of our support for Pocket Jeunesse is to highlight its major literary releases to a young, engaged, and passionate audience. Through dedicated influencer campaigns, we showcase strong narrative universes, such as the Uglies saga, the Vampyria saga, and If He Had Been With Me. Our ambition is to create an authentic connection between readers and the works, bringing stories to life through creators capable of embodying the emotions, themes, and intensity of these books.
By amplifying the presence of titles on social media, we contribute to strengthening the impact of literary releases and establishing Pocket Jeunesse as an essential reference in young adult literature.
Our approach
At Social Cut, we adopt a creative and targeted approach, designed to seamlessly integrate into the codes of the booktok and bookstagram community. For Pocket Jeunesse, we select creators whose literary sensibility resonates with the worlds of the works, in order to ensure a sincere and impactful voice. We develop immersive content, excerpts, staged scenes, emotional reviews tailored to the tones of each saga.
This custom approach amplifies the reach of launches, encourages organic recommendations, and immerses the audience in powerful stories, stimulating both curiosity and attachment.
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Activated talents
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Contents
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Successful campaigns
The contents
The results
Pocket Jeunesse's opinion
Our inspiration
Our inspiration comes from the richness of the worlds imagined by Pocket Jeunesse: striking dystopias like Uglies, gothic and royal universes like Vampyria, or poignant romances like If He Had Been With Me. Each work carries a unique atmosphere that guides our artistic direction and creative choices. We draw from the emotions that these stories awaken—suspense, passion, intensity, nostalgia—to transform them into visual and narrative social experiences. At Social Cut, we seek to celebrate the magic of stories and the power of literary communities by bringing each book to life beyond its pages.
