Learn with Decathlon
The objective
Our goal with Decathlon is to promote the diversity and accessibility of sports through the production of authentic and inspiring content. For the past two years, Social Cut has been accompanying the brand in creating visuals and videos represented by passionate talents from various disciplines: running, golf, horseback riding, Pilates, and football.
The ambition of this support is to strengthen the closeness between Decathlon and its community, while highlighting those who make sports a true philosophy of life. By producing sincere and dynamic content, we contribute to showcasing the brand's mission: to make sports accessible to everyone.
Our approach
At Social Cut, our approach is based on a deep understanding of the values and identity of each brand. With Decathlon, we have built a collaboration founded on a passion for sports and the authenticity of storytelling. Every piece of content is designed to convey real emotions, giving a voice to talents who intensely live their discipline.
We highlight performance, but above all, the joy of movement and sharing. Our creative team immerses itself in the world of each sport to produce images that inspire, engage, and bring people together. This tailored approach has allowed Decathlon to strengthen its digital presence while staying true to its human and inclusive mission.
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Activated talents
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Contents
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Sports
The contents
The results
Decathlon's opinion
Our inspiration
Our inspiration comes from the movement, energy, and passion that sports awaken in everyone. At Decathlon, we draw from the values of effort, pleasure, and self-overcoming to imagine vibrant and accessible content. We are inspired by everyday athletes, their routines, their challenges, and their genuine enthusiasm. This authenticity, at the heart of the Social Cut philosophy, guides each of our creations and gives the brand a true voice, close to its community. For us, telling the story of Decathlon is about celebrating sports in all its forms — simple, inclusive, and profoundly human.
