The audacity of Nina Ricci
The objective
The goal of our support for Nina Ricci was to enhance the poetic and sophisticated universe of the brand through an innovative content strategy. We worked to highlight both its iconic perfumes and its ready-to-wear collections, translating their timeless elegance into a modern and appealing visual language.
By working on dark post campaigns, we aimed to reach specific audiences with tailored messages and visuals with a strong emotional impact. This approach has increased the desirability of Nina Ricci, while reinforcing its image as a bold and inspiring house, balancing heritage and contemporary style.
Our approach
At Social Cut, we place emotion and coherence at the heart of every creation. For Nina Ricci, we imagined an elegant digital strategy designed to reflect the delicacy and femininity of the brand while integrating effective activation tools.
Thanks to dark posting, we were able to tailor the message and aesthetics to targeted audiences, in order to maximize the relevance of each interaction. Our content, designed as true visual artworks, highlighted Nina Ricci's artistic signature and her ability to reinvent modernity without ever abandoning her heritage.
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Activated talents
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Contents
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Country
The contents
The results
Nina Ricci's opinion
Our inspiration
Our inspiration comes from the dreamlike and timeless universe of Nina Ricci, characterized by softness, grace, and creativity. We aimed to capture this essence through visuals that are both refined and bold, blending romance and modernity. The elegance of the silhouettes, the lightness of the fragrances, and the power of dreams have guided our artistic direction throughout the collaboration. At Social Cut, we draw inspiration from the emotions that brands evoke to transform them into powerful visual experiences. With Nina Ricci, every piece of content has become an ode to femininity and the art of detail.
