Lacoste celebrates Christmas
The objective
The objective of our support for Lacoste was to highlight the L.12.12 perfume during the holiday season by combining elegance, modernity, and emotion. We designed a content and influence strategy aimed at captivating an audience in search of a gift that is both iconic and timeless.
By placing creativity in the service of desirability, we sought to strengthen the perfume’s presence in the lifestyle and premium universe. This campaign allowed Lacoste to amplify its influence, fully embody its festive spirit, and assert L.12.12 as an essential reference of the season.
Our approach
At Social Cut, we prioritize an immersive and coherent approach, where every detail tells a story. For Lacoste, we envisioned a visual universe imbued with elegance and warmth, blending sophistication and spontaneity.
We collaborated with creators who embody both the style and attitude of Lacoste, in order to convey the spirit of the L.12.12 fragrance from an authentic and inspiring angle.
The combination of strong visual storytelling and targeted collaborations has created a true emotional connection between the brand and its audience, while establishing the fragrance as a chic and festive symbol of the holidays.
12
Activated talents
40
Contents
1
Country
The contents
The results
Lacoste's opinion
Our inspiration
Our inspiration for this campaign comes from the very essence of Lacoste: the alliance of style, movement, and confidence. We wanted to celebrate the duality of the L.12.12 fragrance, both refined and accessible, by translating its timeless elegance into a festive visual universe. The lights, textures, and emotions of the holiday season guided our artistic direction, just as the desire to convey a positive and sincere energy.
At Social Cut, we are always inspired by the DNA of the brands we support, and with Lacoste, that DNA has become a true art of living, balancing heritage and modernity.
